Marketing & sales

As compare to last year we could sell more 6,22,82,266 liters milk, means 12.59 % sale increased. And growth in sale of Dahi, Ghee, Shrikhand and Sweets was increased also.

During the year we could made sell maximum milk per day was 15,04,100 liters & maximum butter milk per `day was 3,65,262 liters. During the year 10,93,982 liters milk & 2,27,942 liters butter milk on an average been sold per day in Surat city, Tapi District & rural areas. During the year, Sumul Dairy sold 28,082 kg dahi, 11,912 liters ghee, 4,662 kg paneer, 1,571kg sweets and 1,021 kg shrikhand on an average per day.

CLEAN MILK PRODUCTION:

Milk is one food commodity and there can be adverse effect on its quality if proper care is not taken during production, procurement and transit. Milk is a raw material, and from it milk, and milk products like Ghee, Powder, Butter, Paneer, Curd, Buttermilk, Sweets etc are being manufactured. Quality of all products depends on process and raw material. If raw material has good quality, then finished product will have better quality.

Strategy like cleanliness of milching animals, healthy animal, cattle care and personal hygiene of milking person, cleanliness of milking place and cattle-shed, cleanliness of milking vessel and utensils of milk collection at the society, and responsibility lies with producers for speedy and time bound follow-ups of all activities right from the point of milk production by milching animals. Whereas responsibility of cleanliness of milk collection point, cleanliness of milk utensils, cleanliness of BCU center and maintain timely and careful transit of milk to the Union/Chilling Center lies with directors of the society. The quality of milk is remaining very good if milk is collected on time by the society. It is the responsibility of Sumul Union to transport the milk timely and the Safe upto Union / Chilling Center. The processing of milk at the Union becomes speedy and easy due to good quality milk, thus quality milk and "quality" milk products can be supplied to customers.

As milk is the best food for us likewise it is also best food for microorganisms. They multiply very fast in the milk & spoil the milk quality within a short period. Contamination & growth of microorganism (by which milk gets spoil) in milk can be controlled by getting knowledge by members regarding Clean Milk Production.

To encourage clean milk production Sumul had started incentive scheme from month of July 07 for milk coming from BCUs depending on bacterial load found in the milk. To encourage/improve more quality of the milk depends on number of bacterial load 0-5 lakh or less, 20 paise per liter being giving as incentive

Sumul Dairy exercises efforts to maintain hygienic (total cleanliness) atmosphere of society by which high quality milk can be produced. lt has been noticed great improvement of clean milk production. There are five societies got rank in which milk having less bacterial counts.

ROOF TOP ELECTRIC SOLAR SYSTEM:

With the change of time, the latest options are being explored. In the days to come the new challenges that are to come against the world. Taking it into consideration, there is a lot of emphasis on green energy at present. As part of this, Milk Societies of Sumul Union reduce its electricity bill burden and maximize use of green energy, for this purpose committed to install at societies come under BCU. Call on Milk Societies to take initiative to complete it on time and use it maximum. Many milk societies are proactive those who got have installed Roof Top Electricity Solar System without expecting hope from anyone. And have taken very good initiative. At this stage, such societies are congratulated very much from the Union.